Would you play it safe or accelerate growth efforts during these turbulent times? Recently, Pitchbook concluded that despite the uneasy global climate, Europe’s count of new unicorns has the region on pace to match last year’s record high. Obviously, the impact of the global trends on the PE industry has yet to be fully seen. However, early signs suggest that Europe may thrive better compared to its larger counterparts. Apart from the ongoing disruption, the inflation continues and global trends deepen. Therefore, it seems that putting a hold on your company’s performance is not the best thing to do.
Why? History shows that there is a sharp divergence between two types of companies during recessions. You have the companies that acknowledge late. And on the flip side, there are the companies that take the opportunity and accelerate growth for the years that follow.
The failing and successful companies, so to say. Successful companies are doubling-down on essential strategies to get out ahead of any current threats. The absolute champions do so whilst maintaining margin rates. Despite the bigger challenges, more difficult choices and turbulent times: think through a range of possible operational actions and reposition yourself if necessary.
